Channel Health, the digital television station, is planning to launch a monthly women’s consumer health magazine in September.
Health Track Media, which bought the station in May, is also about to appoint a marketing director, whose first task will be to appoint an advertising agency to launch the magazine.
With a print run of 250,000, the magazine will be targeted at women aged 25to 50-years old. A campaign will also run in women’s magazines and outdoor media from September.
A spokesman for the company says the budget for the campaign will be at least &£1m.
Health Track plans to offer advertisers cross-media packages once the magazine is launched. They will cover the TV station and its interactive site, the magazine, and an Internet site.
The company’s second channel, The Life Channel, which is broadcast to 1,100 health centres, will be rebranded Channel Health Direct and will be included in the package.
The channels cover a range of health issues, from pregnancy to sex and nutrition. Channel Health is broadcast on Sky Digital, NTL UK and NTL Eire. Health Track is planning to invest &£2m in programming and staff over the next 18 months.