Persil outlets go into Sainsbury’s

Laundry, dry-cleaning and ironing concessions will form part of a new ‘service area’ in stores

Unilever has teamed up with supermarket chain Sainsbury’s to create Persil Service, an instore “laundrette-style” service, where shoppers can have their laundry washed, dry-cleaned and ironed.

Unilever’s last attempt to add a service element to its household products brands ended last October, with the sale of its Myhome home cleaning company to cleaning services company Chores. It also abandoned an attempt to extend the Persil brand into home dry-cleaning earlier this year, when it pulled the plug on Persil Revive, which allowed consumers to “refresh” dry-clean only clothes in their own tumble dryers (MW March 7).

Persil Service – which will use Persil products where appropriate – will be part of a new service area within Sainsbury’s supermarkets. The outlets will be placed next to a photograph-developing service, run by Kodak. The concept has been developed by branding and design consultancy SCG London.

The Sainsbury’s Service Centre is being tested in seven stores in the London area, and will be supported with local press advertising and leafleting.

Meanwhile, Sainsbury’s has unveiled a new-look “store of the future” in Manchester. The store offers seven different kinds of shopping, including personal shoppers (whose services will cost &£5 extra, including a free drink in the instore café) and a Sainsbury’s to You “Bring to your Car” service. The store also has vending machines for “distress purchases” when the store is closed.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here