Siemens backs Ant & Dec show

Siemens mobile is to sponsor Ant and Dec’s new ITV1 prime-time entertainment show, Saturday Night Takeaway, in a deal worth about &£600,000.

The deal, which was put together by sponsorship agency Connexus and Granada Enterprises, includes broadcast sponsorship of the shows on ITV1 from June 8 plus additional coverage on ITV2. Siemens mobile will also sponsor online activity on the programme’s website, itv.com/takeaway, SMS text-ing and a competition phone line. McCann-Erickson, Siemens’ advertising agency, is creating the sponsorship credits and break bumpers.

The format of the show is a first for British television. The winner of the show will have the chance to win items advertised during commercial breaks shown over the previous week on ITV1. It is understood that ITV1 consulted the Independent Tele-vision Commission to ensure the show complied with the commiss-ion’s programme code, which states that “no undue prominence may be given in any programme to a commercial product or service”.

Siemens mobile public relations and advertising manager Simon Robinson says: “This is a great opportunity for Siemens mobile to further build brand awareness among our target market.”

The company will also use the sponsorship to support the launch of its M50 handset, which goes on sale in July.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here