Argos plans shopping channel

Argos is planning to launch its own-brand digital satellite television shopping channel, which will also be broadcast in store to its retail customers.

It is thought that the channel will, like Thomas Cook’s travel channel, be broadcast as free-to-air. The move will mark the first time a high-street retailer has launched a branded home-shopping channel in the UK.

At present, there are about 20 home-shopping channels available free on the digital satellite platform.

Argos is understood to have approached a number of manufacturers of electrical products to pay for ten, 20and 30-minute strands on the channel to demonstrate their products. The channel is expected to broadcast up to 20 hours a day. An Argos spokeswoman refused to comment.

Sainsbury’s and Boots have both had their own TV channel ventures, branded Taste and Wellbeing respectively, but these were run as conventional TV channels, with associated programming and production costs, and have since been closed.

Argos has already experimented with running an interactive TV service on Sky Active and on Telewest Broadband’s cable platform, but pulled the plug in January.

Argos recently reviewed its &£20m advertising account and is understood to have appointed Euro RSCG Wnek Gosper.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here