Carat loses out on £15m Courts

Courts, the furniture retailer, is dropping Carat from its £15m media planning and buying account after an eight-year relationship.

Courts, the furniture retailer, is dropping Carat from its &£15m media planning and buying account after an eight-year relationship.

MediaCom Accent, a division of MediaCom, has picked up the business without a pitch. The agency will start work in September.

Courts marketing controller Andrew Hickling says: “Courts will be launching concept stores, a new logo and brand image, as well as addressing new market segments over the coming year. It therefore wants a new media agency to take a fresh look at its media strategy.”

Last month, Courts opened two new-style stores using the new brand image, and which incorporate in-store plasma screens for promotions.

He added that the advertising account, held by RPM3, was not under review.

It is understood that Courts issued notice to terminate its contract with Carat last week after a difference of opinion arose between the two companies. Carat’s managing director Colin Mills says: “While it is always disappointing to lose business, especially after eight years’ hard labour, our relationship with Courts was never a great partnership.”

MediaCom’s other clients include Courts’ rivals DFS, Ikea and Harveys Furnishings Group. However, Hickling says he does not see this as a problem.

A spokesman for DFS, which uses MediaCom for national print buying, denies that there would be a conflict of interests.

Ikea and Harveys Furnishings Group were unavailable for comment as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here