Hula Hoops ads banned on daytime TV

The Independent Television Commission has told KP Foods not to run its Hula Hoops Shoks “electric eel” ad before 7.30pm, after complaints.

Some parents complained that the ad, which depicts eels oozing out of a tap, frightened their children.

The ad, by Publicis, attracted 106 complaints. While some were concerned for the welfare of the eels apparently used, most were disturbed by the imagery – Hula Hoops’ marketers are shown tipping thousands of electric eels into the UK’s water supply.

Separately, Pot Noodle’s latest &£4.5m advertising campaign, which positions the brand as the “Slag of all snacks”, has attracted 63 complaints from TV viewers angered by the strapline. In the ads, created by HHCL & Partners, the Unilever-owned instant snack is depicted as something shameful yet irresistible.

The ITC received 63 complaints, most citing the use of the word “slag”. Recent research for the Broadcasting Standards Commission found that 17 per cent of the general public thought “slag” was “very offensive” when used on TV, with 33 per cent finding it “fairly offensive”. The three most offensive words on TV were “cunt”, “motherfucker” and “fuck”. More than three-quarters of people found them “very offensive”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here