Pepsi apes Coke lemon spin-off

Britvic Soft Drinks will launch its Pepsi Twist brand in the UK next month. Pop Idol finalist Gareth Gates will promote the Pepsi-Cola variant.

The move follows rival Coca-Cola Great Britain’s launch of Diet Coke with Lemon in the UK this month (MW April 4).

Pepsi Twist will be the first launch of a Pepsi brand variant since Pepsi Max in 1993. The drink, which is Pepsi-Cola with added lemon flavouring, was rolled out across the US last November, after two years of test-marketing in both diet and regular variants. The UK launch will be the full-sugar variant, and will be available in multipacks and two-litre bottles in supermarkets.

Pepsi Twist will retain the blue Pepsi packaging, with a lemon slice motif added to the can. The drink will be supported by a sampling campaign, point-of-purchase material and by Pepsi’s summer music promotions.

A new Pepsi Twist advertising campaign, featuring Britney Spears and spoof spy film character Austin Powers, has just launched in the US. The third Austin Powers movie, Goldmember, opens in the US in July.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here