Royal Mail in rethink over sales roster

The Royal Mail has handed the bulk of its £8m sales promotion work to Claydon Heeley Jones Mason and Triangle following a review of its roster.

The Royal Mail has handed the bulk of its &£8m sales promotion work to Claydon Heeley Jones Mason and Triangle following a review of its roster.

Incumbent Yellow Submarine has been dropped while Tequila London has been taken on to do a “small amount of work on stamps” according to a Royal Mail spokesman.

Royal Mail appointed Yellow Submarine and Claydon Heeley to its roster in July 2000. Claydon Heeley replaced IMP on the roster two years ago. Since then the agency has created Royal Mail’s biggest campaign to date. The “Million Pound Stamp” promotion, which ran last Christmas, gave people who bought 12 first-class stamps the chance to win &£1m. The promotion signalled Royal Mail’s intention to market its products more aggressively.

Royal Mail’s ad account is held by Bates UK. Carat was recently reappointed to the media buying account. Parent company Consignia is due to unveil its yearly figures imminently and also to announce a fresh name change to Royal Mail.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here