The Royal Mail has handed the bulk of its &£8m sales promotion work to Claydon Heeley Jones Mason and Triangle following a review of its roster.
Incumbent Yellow Submarine has been dropped while Tequila London has been taken on to do a “small amount of work on stamps” according to a Royal Mail spokesman.
Royal Mail appointed Yellow Submarine and Claydon Heeley to its roster in July 2000. Claydon Heeley replaced IMP on the roster two years ago. Since then the agency has created Royal Mail’s biggest campaign to date. The “Million Pound Stamp” promotion, which ran last Christmas, gave people who bought 12 first-class stamps the chance to win &£1m. The promotion signalled Royal Mail’s intention to market its products more aggressively.
Royal Mail’s ad account is held by Bates UK. Carat was recently reappointed to the media buying account. Parent company Consignia is due to unveil its yearly figures imminently and also to announce a fresh name change to Royal Mail.