Vauxhall gives film star lead role in Vectra ads

Vauxhall has drafted in Hollywood actor Ed Harris to star in advertising for the new Vectra.

The ads, which will be shown tomorrow (Thursday), aim to show how different the new Vectra model is to its predecessor.

The ads take as a theme a court-room drama, with Harris playing the role of an American lawyer out to prove the car has changed. Harris is best known for roles in films such as Apollo 13 and A Beautiful Mind

The new Vectra goes on sale this week. It faces tough competition in a crowded sector. The past 18 months have seen the launch of the new Ford Mondeo, Renault Laguna and CitroëC5.

The Vectra is often associated with sales reps. Motoring pundit Jeremy Clarkson labelled the old Vectra “the acme of dull and boring”. His comments were allegedly responsible for reducing sales of the car.

Vauxhall communications manager Patrick Dunster says he hopes the new Vectra will sell well to private buyers, not just to corporate fleets. He refused to comment on the media spend behind the ads.

The campaign is a chance for Lowe to prove itself to Vauxhall. In March, the car company said it was looking for a second agency. Lowe, Delaney Lund Knox Warren and DFGW have all pitched to handle advertising for the Vauxhall Corsa. A decision on the account is expected next week.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here