Who let the cat out of the bag?

I enjoyed your profile of Martin Runnacles (“Earning his spots”, MW May 30), but I should point out that he has already earned his stripes.

Martin is the only person to have been the nominated client on two IPA Effectiveness Grand Prix winning case histories.

The first was when he was a client of BMP DDB, the paper was for John Smiths in 1982 and the authors were James Best and Tim Broadbent.

The second was when Martin was a client of WCRS, the paper was for BMW in 1994, and the author was Tim Broadbent.

To have been involved as the client in two outstanding brand campaigns, one in packaged goods, the other in durables, from two different agencies, which have each won the highest accolade in our industry, says it all about Martin as a marketer.

Hamish Pringle


Institute of Practitioners in Advertising

London, SW1

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