An accent by any other name

I’d like to respond to Hilary Rogers’ letter “Trust me, I’m a Scotsman” (MW June 6). I’m fed up with Scots knocking everything English, particularly when we have a successful call centre here full of Mancunian accents.

Firstly, Geordie or Mancunian accents, or any other Northern accent for that matter, are not a fad or trend. In fact, long before Big Brother or Ant & Dec, Geordie accents have always been more popular than Scottish accents – from a sales, or any other, point of view. The difference is: the English are tolerant of the Scottish – the opposite cannot be said.

Also, not all Scottish accents are “soothing” – Glaswegian for instance. Plus, you have to question the sincerity (and therefore trust) of Scots in call centres – they can’t even support their English neighbours in the World Cup!

Am I being bitter? Probably. One thing you could never accuse Scots of being! Oh, by the way, Pet – Mel Gibson is not Scottish.

David McKenna

Direct marketing manager

Cresta Holidays


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here