Bookies slam Camelot over side-bet move

The betting industry has slammed Camelot for its “hypocrisy” in launching side-bets game Hotpicks. It is illegal for bookmakers to offer side bets on the Lotto draw and the National Lottery operator has firmly resisted attempts to change the law.

In a move that will increase the pressure on Camelot, 49’s, which promotes side-bet games for UK betting shops, is to rebrand its flagship offering the Irish Lotto Bet.

Side bets involve betting on the numbers that will come up in a lottery, rather than buying a ticket for the draw itself, with a fixed pay-out.

Camelot has always maintained that side bets would hit its weekly takings, but Liz Gaffer, director of marketing for 49’s, says Hotpicks “looks very much like side betting, until you look at the small print, where it says the pay-out is variable, depending on the size of the pool.” To hit back, she says, “We are renaming our game because of what Camelot has done in rebranding its main game as Lotto.”

Camelot blames the World Cup again for record low sales for the main Lotto draw on Saturday 15 June – &£41.9m compared with &£42.3m a week earlier.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here