Dog ads do the business

OK, so we may not get to see Clint Eastwood advertising stairlifts (keep up, you at the back), but something else has come to the Diary’s attention – and it may revolutionise ambient media.

Readers are probably aware of the Viewloo ambient media system installed in toilets, but animal health company Drontal has taken ambient media to new heights.

In an ambient promotion for its dog-worming treatments, the company has hired space on “poop bins” – you know, those things you are supposed to put your dog’s doings in.

The company claims its ads can be seen on more than 7,000 such bins, across 38 local authority areas – good coverage indeed. The question is: how will dogs read the advertising message?

Surely they won’t rely on us poor dumb humans.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here