UK-based large-format outdoor advertising company Mega Profile has teamed up with nine similar companies in different countries to offer advertisers access to the first international network of giant poster sites.
The consortium will be called Mega Group and will be managed by Mega Profile International’s managing director Sam Cook.
The move echoes attempts by outdoor advertising companies Clear Channel and JC Decaux to sell outdoor advertising campaigns across borders.
Mega Group will offer advertisers access to 450 giant sites in 12 countries, including Russia, Ireland and Germany.
The consortium claims the alliance is legally bound by contract and all the members will have to adhere to group regulations.
Mega Group is in the process of setting up an intranet, which will allow it to book sites across the new network.
Cook claims the consortium is close to signing a deal with an independent company in Spain, which is one of Europe’s strongest outdoor advertising markets. He adds that he hopes there will be 13 companies in total.
Mega Profile is best known for its UK Fort Dunlop advertising site, which it claims is the largest advertising site in the world.