Report sees bright future for rail media

Rail and metro media has grown by more than £50m in the past five years despite the catastrophic state of the UK’s rail and tube networks. It should hit £142.5m this year, equivalent to 20 per cent of the total outdoor market. And new technology, such as cross-track flat TV screens, should expand the sector further, a new report suggests.

Rail and metro media is defined as any advertising within stations, and on-train advertising on national rail, underground and light rail networks. The report, published by outdoor specialist Outdoor Connection, points to developments such as Maiden Outdoor’s Transvision giant screens at selected London railway stations as drivers of future growth for rail and metro media.

Entertainment and media advertisers have invested heavily in the sector and now account for £30.3m, or 23 per cent of advertising revenue. Next comes financial services, spending £16.3m, then travel and retail with £13m each.

Outdoor Connection joint managing director Andrew Allerton says: “If only our rail network was doing as well as the ad revenue it generates.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here