Adria names head to lead marketing drive

Hosiery brand Adria has appointed David Hutchinson as director of marketing following its recent acquisition by Irish private equity firm Amicus Partners.

Adria was the last piece of family-owned textile group Charnos, which had been broken into three divisions and sold off over the past 12 months.

Amicus Partners acquired Adria earlier this month for an undisclosed sum and the lingerie business was sold to Premoda Group, a privately owned lingerie manufacturer and distributor.

Charnos’ knitwear division was sold to Richard Roberts, a privately owned textile company, last year.

Hutchinson joins from his position as business unit manager at Richard Roberts. He is still under contract with Richard Roberts and no start date at Adria has been confirmed for him.

A centralised Charnos marketing team previously handled Adria’s marketing. The team is expected to demerge into individual business units following the recent sales.

Adria chairman and managing director Terry McCartney will remain in his position. McCartney is also a partner at Amicus Partners.

McCartney claims the Adria brand will grow, mainly by stealing market share from its main rivals Wolford and Pretty Polly.

Amicus Partners will hold 60 per cent of Adria and the company’s management team will take 21 per cent. The remaining 19 per cent has been bought by Northern Ireland investment agency Invest NI.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here