Digest
Burberry chief executive Rose Marie Bravo will become the highest paid woman in a UK quoted company if the luxury goods business floats next month.
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P&G’s Marc Pritchard on protecting brands against the threat of ‘mass disruption’
Cannes Lions 2018: Marketing still matters in a world of mass disruption, says P&G’s chief brand officer, it just means working smarter, cutting out waste and becoming more equal.
‘Quantum marketing’ is the industry’s next skills challenge
Sponsored by the IDM
The IDM’s Jane Cave says businesses need to stop thinking of training as a ‘zero-sum game’ and marketers need to have an insatiable appetite for new knowledge and skills if they are to survive the digital transformation taking place.
Mars CMO tasked with ‘driving growth’ in new role as president of confectionery business
Andrew Clarke has been with the business for 18 years in various leadership roles and has a track record for “driving ambitious change while delivering results”.
News UK looks to convince brands to advertise around hard news
Cannes Lions 2018: New research from the publisher finds consumers are 45% more likely to watch a video ad to the end if the content around it emotionally engages them – either in a positive or negative way.
