Securicor Group has promoted ex-Centrica marketer Peter Neden to director of business development with responsibility for marketing strategy and customer relations.
Neden joined the company last year as head of product development. Following a reshuffle he was handed the newly created role, which entails overseeing marketing strategy for 44 countries.
Neden was Centrica’s head of business development, and worked on the marketing strategy of British Gas, the AA and Goldfish.
At Centrica, he oversaw the Goldfish Guide online shopping mall launch and the appointment of a media and direct marketing agency.
Neden says that in his new job at Securicor he will focus on customer needs, which he says the company has not always done in the past.
Last month, Securicor closed its £12m SafeDoor venture, which aimed to create a secure online shopping portal, after failing to find a buyer for the venture. It is now focusing on its core business of providing security services.