Government health body to make TV

The Health and Safety Executive (HSE) is funding a series of mini-TV programmes on real life issues in the workplace called Worksmart.

Under a deal struck with Granada Enterprises Commercial Ventures, 26 programmes lasting 45-seconds each will air on ITV from July 1, six days a week until the end of the year in the Granada, Meridian, Anglia and Border regions.

Each programme will feature a worker with his or her story about an accident or health issue in the workplace and will offer a solution.

Martin Lowde, sponsorship and licensing director at Granada Enterprises says: “This represents a good example of innovative use of TV media and shows Granada is keen to develop new and alternative relationships with customers.”

Peter Rimmer, director of information at the HSE says: “It is vital to create novel methods of communication in health and safety messages to both management and employees.”

“For the second year running the HSE and Granada have created a series on health and safety in the workplace”.

Manchester-based advertising and marketing agency Portfolio worked with independent TV producer Unique Factuals to create the series.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here