Joshua wins £2m charity account

Charity Sight Savers International has appointed Joshua to handle its £2m through-the-line account in a bid to increase the number of donors and frequency of their contributions, following a four-way pitch.

Charity Sight Savers International has appointed Joshua to handle its &£2m through-the-line account in a bid to increase the number of donors and frequency of their contributions, following a four-way pitch.

Clark McKay & Walpole, the incumbent for the past two years, did not pitch for the business.

Director of fundraising and communications Jennie Meadows says the agency was appointed because of its experience on direct response television (DRTV) and website development.

In 2001, almost &£10m of Sight Savers’ &£16m income came from responses to direct marketing, with &£3.5m coming from legacies.

Meadows says that the charity has been investing in direct marketing over the past four years and has seen voluntary income double in that time.

Sight Savers, which was formed in 1950, claims to have restored the sight of 5 million people and treated almost 55 million in that time in developing countries.

The charity works alongside local organisations and governments to teach basic eye-care skills and hygiene to adults and children. It also provides training to help irreversibly blind people to lead independent lives.

A recent survey to raise awareness of the charity’s work found that 89 per cent of the British public were more afraid of losing their sight than of losing any other sense.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here