Ryanair picks marketing chief following defection

Ryanair has appointed Sinead Finn to take over the responsibilities of departing sales and marketing director Tim Jeans.

Finn, who will have the title of sales and marketing manager at the budget airline, moves from her role as head of sales for Italy. She takes up her duties at Stansted next week, when Jeans takes enforced leave before joining MyTravel’s new low-cost airline as managing director.

Ryanair creates its advertising in house, and spent &£2m on media in the year to March (AC Nielsen MMS).

Ryanair flies to 12 airports in Italy. Commercial director Michael Cawley says: “During Finn’s tenure, Italy has grown to be Ryanair’s third-largest market, with more than 4 million passengers travelling on our routes this year.”

MyTravel chief executive of global development Richard Carrick says he will appoint an interim regional advertising agency to begin work on the low-cost venture, ahead of Jeans’ arrival in September. However, Carrick says Jeans will have a remit to review all agency appointments. MyTravel has yet to reveal the lowcost carrier’s name and home airport.

Together with its fellow low-cost carriers, Ryanair has had to defend itself in recent weeks against charges of putting profits before safety. The company revealed a 44 per cent rise in pre-tax profits to 150.4m (&£97.2m) two weeks ago.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here