What a Lotto whingeing by Camelot

I am positively sick of reading, week in, week out, of Camelot moaning and groaning about its falling takings on the Lotto – the company blames the World Cup, the weather, Auf Wiedersehen Pet, the air traffic controllers strikes, leaves on the lottery terminal, etc etc.

No doubt next week, it will be Wimbledon’s fault, and then a couple of weeks after that, the fault of the Commonwealth Games.

I’m not a mathematician, nor am I a gambling psychologist, but it doesn’t take rocket science to work out that the odds of a reasonable return for a &£1 stake on the national Lotto are, to put it mildly, complete rubbish. I once won &£29 for matching four numbers – hardly a reasonable return!

As for the Lottery Extra – what a con. I am completely surprised the public have been taken in for so long – why the public waste &£1 on the chance of winning a jackpot only, when they could at least win a few pence from matching three, four and five numbers on the normal Lotto, is completely beyond me!

Come on Camelot – stop blaming everyone when it’s so obviously the lousy prizes on offer. Cap the jackpot and up the lower-end prize ante – then you’ll see your takings increase!

Edward Moss

Edward Moss Communications

Alwoodley,

Leeds, Yorkshire

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here