What a picture you paint…

There never was such a perfect illustration of the marketing sector’s blindness to the buoyancy of the over-50’s sector as the illustration Marketing Week chose to accompany Kevin Lavery’s excellent letter on the subject (June 13). He was right when he declared most marketers would rather die than admit to working in the sector. And so what does MW use as an image to illustrate the affluent, energetic and discerning over-50’s? A picture of 85-year old women playing bingo – hardly an appropriate representation of our biggest and fastest growing market for mainstream advertising

Stephen Pidgeon

Chairman

Target Direct

Cheltenham, Gloucestershire

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here