There should be more justice in the world. We beat Germany, we should have beaten Argentina… wait a minute – we did! But the Diary almost had a heart attack when going through the post a couple of days before the game. The last thing most of us want to see is a letter with […]
German haircare company Wella is to extend its Silvikrin hairspray range into the styling market for the first time in a bid to revive its image. The new range will be launched in August and will comprise ten different styling products. The products are expected to be priced between £2.89 and £3.29, in line with […]
Branding agency Corporate Edge has been appointed by the British Tourist Authority to position the UK as a key international tourist destination. Corporate Edge’s brief is to develop a competitive marketing strategy for Britain. The appointment coincides with news that revenue from inbound tourists to the UK plummeted 14 per cent from 2000 to £11.25bn […]
St Ivel’s commercial managing director, Mike Hodgson, is leaving to become a managing director of own-brand food manufacturer Greencore. Hodgson, who has been at the company for 15 years, was in charge of the marketing department and was responsible for Shape’s relaunch this spring (MW March 21). Hodgson assumed responsibility for marketing when the company […]
I enjoyed your profile of Martin Runnacles (“Earning his spots”, MW May 30), but I should point out that he has already earned his stripes. Martin is the only person to have been the nominated client on two IPA Effectiveness Grand Prix winning case histories. The first was when he was a client of BMP […]
There are many different reasons why you may choose one credit card over another, but according to Datamonitor, flexibility may be the deciding factor.
Insurance company Royal & SunAlliance (RSA) is recruiting a strategy leader for its commercial division. The appointee will replace Andy Farrow, who has taken up a new position within the company.
The search engine marketing feature, “Helping the needle out of the haystack” (MW May23) was a welcome and well-informed update on the Search Engine Marketing industry. However it was a shame to see that the article did not help to clarify the confusion that surrounds the issue of “cloaking”. Cloaking is the practice of showing […]
The Government cannot achieve its aim of a better society on its own. Advances will only come if it forms a coalition with big business, argues George Pitcher
Sports marketing agency Sportacus has been appointed to sell the naming rights for new motor-racing venue Rockingham Motor Speedway. The agency, which is run by former Football Association commercial director Stephen Pearson, has been contacting blue-chip brands and aims to secure a deal by the end of the year. Since its launch last September, the […]
Britvic Soft Drinks will launch its Pepsi Twist brand in the UK next month. Pop Idol finalist Gareth Gates will promote the Pepsi-Cola variant. The move follows rival Coca-Cola Great Britain’s launch of Diet Coke with Lemon in the UK this month (MW April 4). Pepsi Twist will be the first launch of a Pepsi […]
Vauxhall has drafted in Hollywood actor Ed Harris to star in advertising for the new Vectra. The ads, which will be shown tomorrow (Thursday), aim to show how different the new Vectra model is to its predecessor. The ads take as a theme a court-room drama, with Harris playing the role of an American lawyer […]
Psst… over here. This one will have to be kept quiet – the Diary’s penchant for lookalikes having become a sore point in the office – but take a look at this pic. Six (six!) lookalikes in one place. Okay, a couple of them aren’t particularly convincing (the guy third from left – who’s he?), […]
The marketing chief who oversaw the British Tourist Authority’s (BTA) highly criticised UK:OK overseas campaign is transferring to the organisation’s Japan office. Director of marketing services Keith Beecham is leaving at the end of August. No decision about a replacement is likely to be made until new BTA chief executive Tom Wright takes up his […]
There is a growing trend among contract publishing clients to see their customer titles as self-funding or even profit-making ventures. This is bad news for the industry and, potentially, bad news for the clients themselves.