Just as the Spanish have decried FIFA, so investors knock UK industry. But they are all party to it, so stop pontificating and do something about it, says George Pitcher
The Sunday Times is revamping its Style magazine supplement for a relaunch at the end of July, in a bid to attract more display advertising. Insiders say the supplement is to drop its classified advertising pages, move to higher-quality paper stock and increase its pagination from an average of 56 pages. There is no suggestion […]
Nestlé’s announcement that it is to launch Nan HA baby milk in the UK has brought renewed criticism of its marketing policies.
Specialist travel operator Travelbag has appointed Colin Whaley as its top marketer. Whaley joins the company as marketing director from his position as manager of special projects at British Airways (BA). He was previously head of sales and marketing at British Airways Holidays. Last year he was appointed to head sales and marketing at Accoladia, […]
Tryton Food, manufacturer of Aunt Bessie’s frozen foods brands, has appointed John Hendy to the position of commercial director. He will be in charge of sales and marketing. Hendy will report to managing director Brian Young and will handle new product development, new marketing opportunities and licensing. The company does not have a marketing director. […]
Fresh eyes and fresh thinking are just what a company needs when its marketing has gone stale, or so the received wisdom goes – hence the rise of ‘interims’, the marketing trouble-shooters who drop in, turn things round and check out. But do t
Jersey Tourism has appointed HDMAgency to handle its £2m through-the-line advertising account, its third agency appointment in as many years.
As readers may be aware, a lot of things you read in the press are written in advance of publication, before the full details come to light. For instance, last week’s Diary story about the Osbournes used a picture of the limited-edition mug, before the genuine article arrived. Although the article claimed that the mug […]
Local newspapers are fast becoming the most effective medium for raising brand awareness, yet advertisers and agencies continue to question this fact
Brands that do not want to fork out on expensive sports sponsorship often turn to ambush marketing. This is bad for everyone, according to Patrick Elliot
For the first time, advertisers will be able to target viewers of digital satellite and cable television with a single interactive ad rather than creating one for each platform, as a result of a service being launched by digital TV technology company Di3. Di3 also claims that its service will enable advertisers to capture information […]
Cigarette brands such as Marlboro Lights and Silk Cut Extra Mild could be consigned to history, unless tobacco manufacturers can successfully resist attempts to implement the latest European Union directive covering the marketing of tobacco products. One section of the directive, on tobacco product regulation, states that: “Text, names, trade marks and figurative or other […]
Charity Sight Savers International has appointed Joshua to handle its £2m through-the-line account in a bid to increase the number of donors and frequency of their contributions, following a four-way pitch.
Directories have bucked the global slump in advertising revenues, yet advertising agencies rarely view them as a valuable resource. David Benady reports on how the sector is thriving and increasing their market reach
Hosiery brand Adria has appointed David Hutchinson as director of marketing following its recent acquisition by Irish private equity firm Amicus Partners. Adria was the last piece of family-owned textile group Charnos, which had been broken into three divisions and sold off over the past 12 months. Amicus Partners acquired Adria earlier this month for […]