Month: June 2002

‘Biased’ FSA plans anger advertisers

Marketing Week

The Food Standards Agency (FSA) is to commission further research on food advertising to children, in a move that has angered the Incorporated Society of British Advertisers (ISBA). The move comes just six months after the regulatory body commissioned research on the same subject, which concluded that parents do not view advertising as having a […]

What a picture you paint…

Marketing Week

There never was such a perfect illustration of the marketing sector’s blindness to the buoyancy of the over-50’s sector as the illustration Marketing Week chose to accompany Kevin Lavery’s excellent letter on the subject (June 13). He was right when he declared most marketers would rather die than admit to working in the sector. And […]

Abbey starts hunt for head of rebranded business operation

Marketing Week

Abbey National is searching for a marketing director to oversee its new Abbey National business brand. The finance company is rebranding its First National Business Finance operation as Abbey National business from the end of July. First National Asset Finance, Invoice Finance, Business Equipment Leasing, Country Capital and Commercial Mortgages will come under the Abbey […]

Report sees bright future for rail media

Marketing Week

Rail and metro media has grown by more than £50m in the past five years despite the catastrophic state of the UK’s rail and tube networks. It should hit £142.5m this year, equivalent to 20 per cent of the total outdoor market. And new technology, such as cross-track flat TV screens, should expand the sector […]

An accent by any other name

Marketing Week

I’d like to respond to Hilary Rogers’ letter “Trust me, I’m a Scotsman” (MW June 6). I’m fed up with Scots knocking everything English, particularly when we have a successful call centre here full of Mancunian accents. Firstly, Geordie or Mancunian accents, or any other Northern accent for that matter, are not a fad or […]

Quiet Storm wins £4m Cheestrings business

Marketing Week

Golden Vale has appointed Quiet Storm to handle the £4m advertising business for its Cheestrings brand. The move comes just four months after the Irish company appointed BDH/TBWA to the business, and the Manchester-based agency is understood to have pitched against Quiet Storm. The TV campaign, which breaks later this month, will focus on a […]

Barclays hands £6m Woolwich brief to BBH

Marketing Week

Barclays Bank has ousted Publicis from the £6m Woolwich advertising account and handed the business to Bartle Bogle Hegarty (BBH). Barclays, which acquired the Woolwich account in October 2000, has decided to consolidate the advertising for the the two pieces of business into one agency, and BBH already handles the advertising for Barclays. Publicis held […]

Mobile services must diversify

Marketing Week

SMS has taken the UK market by storm – we generate more than 1 billion text messages a month. But SMS is just the tip of what is becoming a phenomenal market – in years to come, our mobile devices will not only be phones, but also organisers, wallets and even keys. Yet, to capitalise […]

Gillette lines up three-way review of $408m account

Marketing Week

Gillette is reviewing its $408m (£274.5m) global media planning and buying account for the first time in more than a decade. The review involves three agencies – the two incumbents OMD and Universal McCann, and non-roster agency MindShare. The company says it opened the review to WPP Group-owned MindShare, following its “long-standing relationship with its […]

Logica unveils SMS service for landlines

Marketing Week

SMS company Logica has launched a text service that will enable text messages to be sent to fixed-line telephones and is aiming to attract advertisers to the new service. Unveiled this week at an industry event in Singapore, the Fixed Line Short Message Service Centre is billed as the “first completely inter-operable SMS technology”. This […]