AMD to replace Time Computers as Blackburn Rovers FC sponsor

Time Computers has ceded its shirt sponsorship of Premiership football team Blackburn Rovers to computer chip manufacturer AMD, following the retailer’s decision to rebrand as The Computer World.

Time Computers will remain Blackburn’s main sponsor for the coming season, its third with the team, but it will only leverage the sponsorship for stadium branding and corporate hospitality. AMD chips power 90 per cent of Time computers.

The Computer World, which has 150 retail outlets in the UK, is aiming to rival PC World and incorporates its recent acquisition of Tiny Computers. The new name was deemed too “unwieldy” to fit onto Blackburn Rovers’ shirts.

Time adds that it does not have a presence in Europe and since Blackburn has qualified for the UEFA Cup, the team is now more suited to an international sponsor.

AMD is already a secondary sponsor of Leeds United FC, a shirt sponsor of Sale Rugby Club, and a personal sponsor of the Formula One Ferrari driver Reubens Barrichello. The terms of AMD’s deal with Blackburn are being kept secret.

Time Computers, which is in the process of rebranding both its Time and Tiny Computers stores as The Computer World, is locked in a legal dispute with Dixons, which claims the name is confusingly similar to its own PC World. Time Group says it is “vigorously defending” the legal action.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here