Hello! magazine has appointed the launch editor of Daily Mail website Femail.co.uk, Maria Trkulja, as editor. She replaces Phil Hall.
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HSBC’s brand boss admits coming up with an audio brand was “unfamiliar turf” but that she believes the bank has hit upon a sound that “pulls together everything we stand for”.
The streaming giant has ended a dominant run for the German discounters in YouGov’s annual BrandIndex buzz rankings after a year in which it saw subscriber numbers soar and had both popular and critical hits with titles such as Bird Box and Roma.
Fewer than half of marketers provide an experience that meets what customers expect, new data shows, but the highest performers are leading cross-functional efforts to improve personalisation and real-time response.
The Body Shop sees more of a role for its store as centres for its campaigning and lobbying going forward as it looks to bring its brand purpose to life and give people more reason to visit.
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