JCB executive moves to Met Office as marketing director

The Met Office has appointed JCB corporate marketing director Jonathan Hearth to the newly created role of marketing director, following a merger of the Met Office’s public sector and commercial marketing departments, and the departure of head of commercial marketing Andrew Phillips last March (MW April 4).

Hearth, who takes up his post next week, will report to acting board business director Steve Noyes, who took on the responsibilities of Stephen Lawrenson following the latter’s departure last month. Lawrenson’s position has yet to be advertised. It is not known whether Lawrenson had a job to go to.

Head of business development Kate Smith, who has been carrying out the marketing director’s duties, will return to her old role of overseeing public sector marketing next week.

Hearth will oversee a team of 40 people and take charge of a &£5m marketing budget. He will be responsible for promoting the Met Office’s weather services to private companies and the Government. Met Office clients include ITV and the National Grid, which receives weather forecasts in order to gauge forthcoming demand for electricity.

Last year, the Met Office opened an “innovation centre” to help it develop more consumer products similar to its Time & Place mobile phone weather service, which allows people to receive the latest forecasts using WAP technology (MW June 14, 2001).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here