Five to fight for £10m HBOS brief

Halifax Bank of Scotland’s (HBOS) new asset management business, Insight Investment Management, is looking for an agency to handle its claimed &£10m account.

Insight marketing director David Norman has shortlisted five agencies. A decision will be made by the end of the month.

He says: “Our soft launch is already under way but we want to appoint an agency quite quickly to handle the main launch, which will be in the fourth quarter of this year.”

Insight was created by the merger of the three asset management divisions of HBOS – Clerical Medical Investment Management, Equitable Life and Halifax Fund Management. They are being rebranded under the Insight name and the marketing teams have been merged.

Insight’s 11-strong marketing team will be rapidly expanded in the coming months. Norman estimates the team will eventually grow to 70.

Brand consultancy The Partners created the logo and brand identity for Insight. Media is being handled by BBJ Media, which won the &£22m HBOS group account at the end of last year (MW December 13, 2001).

Norman has been working on the Insight launch for almost a year. He was handed the chief marketing role last autumn, after HBOS said it was launching a new business (MW October 11, 2001). Norman was formerly retail marketing director of investment company Friends Ivory & Sime.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here