ITV Digital boss takes Orange role

Man who launched Monkey joins mobile giant after working with its former marketing director

Jeremy Dale, the marketer responsible for introducing Monkey as the face of ITV Digital, has been appointed as UK brand marketing director – a newly created role – at mobile phone company Orange.

Dale, who joins Orange in the autumn, will take charge of all UK brand and advertising activities. He will report to executive vice-president for the UK John Allwood.

Orange is understood to have created the post to bring its brand and marketing communications departments closer. The company has named ex-Amazon marketer David Osborne as senior advertising manager.

Dale left ITV Digital in May, along with 23 other marketers, when the digital platform was forced to close down (MW May 2). Since then, he has been working as a consultant with ex-Orange marketing director Chris Moss. Insiders claim Moss “helped” Dale get his new job.

Dale joined ITV Digital (then ONdigital) in 2000 from Nintendo’s UK distributor THE Games.

In 2001, Dale axed BMP DDB as ONdigital’s agency, ahead of the ITV Digital rebranding. He appointed Mother, which created the Monkey ads to launch the new brand.

Orange confirms Dale’s appointment, but declines to comment.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here