Rivals marketing director leaves

Rivals Digital Media marketing director Chris Reed is leaving the company to set up his own sports and consumer marketing consultancy, Chris Reed Marketing (CRM).

Reed, who has been marketing director of Rivals for two years, launched the Rivals.net brand in 2000 as the “definitive fans’ brand”. It now encompasses 92 individual English football club websites.

When Rivals.net merged with 365 Corporation’s sports websites in December 2001, Reed became marketing director of the new company, Rivals Digital Media. This included Football365.com – which has recently been rebranded – as well as PlanetRugby.com, PlanetF1.com and the recently launched Golf365.com.

Reed, who previously held marketing posts at Times Newspapers, H Bauer Publishing, EMAP Radio and Hammersmith Odeon, comments: “I have always wanted to set up my own sports and consumer marketing consultancy.”

Rivals chief executive Richard Pembroke says Reed “has played a significant part in building our brands to market-leading status, and leaves with our thanks and best wishes for his future projects.”

The UK’s sports website market has been contracting of late, with the future of Sports.com in question and a number of other other sites no longer in existence.

Rivals Digital Media is 40 per cent owned by Chrysalis, 40 per cent by 365 Corporation and 20 per cent by the directors. Its revenues come largely from content syndication to websites such as Tiscali and Freeserve, and it also provides SMS text alerts for customers of Carphone Warehouse.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here