“Help wanted”. “Guitar for sale”. “Used car – only ten careful owners”. All ads you would expect to find in a free ads paper. But Loot has decided to broaden its remit. It recently launched a section called “Sales of the unexpected”, which features weird and wacky items, ranging from a genuine dinosaur egg to a cinema.
To promote the section, Loot followed up this ad: “Female singer, voice so soulfully hot it should be advertised in the fires and heater section. Also writes songs, wicked harmonies and hooks, Cheyne”. Loot telephoned the poor girl and dragged her around several radio stations to promote her talent and, of course, Loot. Whether it will boost sales and catapult Cheyne to the top of the charts is debatable, but as Loot’s latest promotional campaign says: “It’s the way you sell ’em.”