Hotel chain lines up £2m ad overhaul

Corus & Regal Hotels is reviewing its £2m advertising business following the appointment of a sales and marketing director.

Corus & Regal Hotels is reviewing its &£2m advertising business following the appointment of a sales and marketing director.

Phillip Moston joins the group from Choice Hotels Europe, where he was sales and marketing director. He will be looking at all agency arrangements and may want to find a branding consultancy to help with the hotel group’s brand positioning.

Corus & Regal Hotels is the mid-market division of Regal Hotel Group and has 80 UK properties. Advertising is handled by Zest Two with media planning and buying by Interaction.

The company has been without a sales and marketing director since John Smith left to pursue other interests in December. Moston reports to director of operations Peter Kir-schner and has overall responsibility for the 75-strong sales and marketing team.

Regal Hotel Group was founded in 1993 and bought by the consortium London Vista, a subsidiary of Malayan United Industries (MUI), for &£88.5m in July 2000. MUI also owns Laura Ashley Holdings.

The Corus brand was launched in 1998 and properties are being rebranded on an ongoing basis.

Choice Hotels Europe has just awarded its &£2m advertising business to Redman Jones & Partners. The incumbent was Senior King Communications group.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here