It’s a corny tale if ever you’ve heard one…

For some people their job is their life, they can’t escape it or perhaps they don’t want to. And, in fact, some people are so obsessed with work, they have very little time for anything else. These workaholics are often the butt of jokes, the victims of ridicule – mostly because they deserve it.

But what if your work is your favourite thing?

This is true in the case of one employee of a popcorn manufacturer. Adrian Precious, marketing controller at Monkhill Confectionery, producer of Butterkist, openly admits: “I am a man obsessed by popcorn.” Lucky him.

Or is this just a gimmick to get us to go and buy some Butterkist?

The Diary thinks not, but does wonder if there are any other marketers out there who are obsessed about their particular product. Mmm, we shall see.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here