New ad for Bacardi Breezer

McCann-Erickson has created a new television commercial for Bacardi Breezer, which continues the Tom Cat theme as part of a &£13m marketing spend.

The latest spot sees the cat a little the worse for wear after living it up at a series of late-night parties. The advert features Tom’s elderly owner and a vet, who is unimpressed with the cat’s party lifestyle, which is shown through flashbacks.

Bacardi-Martini marketing director Maurice Doyle claims the Tom Cat campaign is extremely popular has achieved record recall figures.

‘Tom Cat has developed the status of the brand, becoming a celebrity personality that the audience have come to view as the essence of Bacardi Breezer,’ Doyle adds.

‘Vet’ breaks on July 22 and will run on ITV1, Channel 4 and Channel 5 as well as satellite channels including E4 and Sky One. Media buying is through Universal McCann.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here