SCA creates group role to bolster brand position

Velvet toilet tissue manufacturer, SCA Hygiene Products has promoted its marketing manager for tissue, Lesley Cordial, to the newly created position of marketing controller for its tissue and fluff division.

The move to appoint Cordial as the top marketer for the Velvet, Bodyform and Handy Andies brands comes in the middle of a creative review of the Velvet brand, believed to be worth about &£10m.

Cordial, who will report to category director Sally Barker, will be part of the team overseeing the pitch process. She will start her job on August 1.

Roose, which won the business more than four years ago, has been invited to repitch against a shortlist of agencies complied by the Incorporated Society of British Advertisers (ISBA).

The agency created the ads featuring a comic busybody, Mrs B, a Hyacinth Bucket-like character with a desire for the finer things in life.

It is understood that six agenc

ies have been shortlisted for the pitch.

Roose also handles the Bodyform brand, which is not part of the review. SCA Hygiene wants to increase Velvet’s market share, in the face of tough competition from Procter & Gamble’s Charmin and Kimberly-Clark’s Andrex brands.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here