Swedish Match looks for marketing chief

Swedish Match, the global tobacco and smoking accessories manufacturer is looking for a senior marketer, following a restructure instigated by managing director – and former marketing director – Simon Duggan.

The new role carries the title of category controller, and is understood to be the top marketing position in the company. The appointee’s responsibilities will include managing the marketing department and developing trade strategies, as well as taking a role in new product development. He or she will report to Duggan, who was promoted to the post of managing director earlier this year (MW February 28).

Swedish Match’s brands include Cricket lighters, Swan and Bryant & May and it claims to be the world’s largest cigar manufacturer. This week, it launched a range of limited-edition electronic Cricket lighters to support its sponsorship of the Stockholm Ferrari team, which is taking part in the annual Ferrari 369 Challenge next month.

The group’s worldwide turnover exceeds &£1bn and its products sell in 140 countries. It has courted controversy by launching Vazatek, the first nicotine chewing gum to target smokers who are not trying to kick the habit.

Burkitt DDB handles the &£10m Vazatek advertising account, while Iris has responsibility for the group’s youth marketing programme, which includes sampling and distribution of Swan-branded postcards.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here