Underground music scene

A few thoughts sprang to mind regarding a recent article entitled “Licensed Tube buskers may seek sponsorship” (MW June 27).

Firstly, what a fantastic opportunity to build brand awareness in an invigorating manner. But do these buskers need to be musicians? We represent a number of major publishers and bookstores – how about a “literary busker”? We also represent a number of art galleries – how about an “artistic busker” showing examples of art from a nearby exhibition?

We are big proponents of the XTP concept, but it is also encouraging to see the Tube is embracing a form of communication that is entirely at the other end of the technology spectrum. I don’t think you can get more traditional than busker media – unless they start allowing sandwhichboards on the Northern Line.

I see this as a call for a career change, or a little moonlighting, at the very least. Time to dust off the guitar and relearn the chords to Deep Purple’s Smoke on the Water…

Nick Hammond

Board planning director

Total Media

London, W8

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here