Argos online arm steps up e-mail usage

Argos’s multi-channel clothing and home furnishings catalogue, Argos Additions, is increasing its use of e-mail as a way of drawing customers to its website,

The move follows the initial results of Argos’s trial of ContactMail, an e-mail application from database management solutions provider Experian. Working with Experian, Argos Additions has issued more than 1 million permission-based e-mails to customers on its database, informing them of seasonal offers and deals, as well as promoting the latest products in the Argos Additions clothing range.

ContactMail is supplied on an application service provider (ASP) basis, which means it is operated by Experian rather than Argos. It is used to deploy campaigns for both Argos Additions and GUS Home Shopping.

Argos Additions e-commerce controller Leon Quinn says: “To present a consistent message, it is crucial that our e-mail campaigns dovetail with our offline customer relationship management strategies. ContactMail represents the ideal platform to achieve this goal.”

Experian head of e-commerce Phil Singh says many consumer-facing brands are now embracing e-mail technology to maintain regular and cost-effective communication with their customers: “We are witnessing major growth in the permission-based e-mail deployment market.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here