Online marketing trade body the Interactive Advertising Bureau (IAB) has launched two initiatives to widen access to IAB materials and to make its activities more transparent.
The first initiative is the Knowledge Bank, a free library of IAB’s most frequently requested material. This is the first time IAB has published its library. It is also opening up some materials to non-members. The second sees IAB make its e-mail briefings available to non-members.
The Knowledge Bank has six sections: industry overviews; research; standards; marketing; education and training; and public affairs. Each section includes research papers, presentations, training material, briefings, magazines and CDs that support marketers across all digital platforms.