The truth is free with only eight tokens

In scenes straight out of the early Nineties, two FBI agents were flown in by the Government this week to investigate spooky goings-on in Beckhampton, Wiltshire. They were taken to a field, where, overnight, a crop circle had appeared – but this was no ordinary crop circle. Trampled into the plants was the image of a three-pin plug. The local villagers were worried and already looking for a mad scientist to burn.

Finally, after many significant glances, much talking in hushed voices and the unearthing of some frankly ridiculous conspiracy theories, somebody from Weetabix arrived to claim the “circle”. They apologised for causing alarm, explaining it was part of Weetabix’s latest marketing campaign, and to avoid further confusion they added the words: “Weetabix Energy”.

Back in the real world, the field’s owner, David Hughes, says: “Most people accepted it [the crop circle] was from Weetabix, but rather oddly some paranormal experts still think it’s a message from beyond.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here