What can I get for you, little fellow?

Tucking into a spam jacket (potato) at lunch, the Diary noticed that, in last week’s news story about Durex’s new international marketing director, Marketing Week’s reporter mentioned the launch of Close Fit – in our words “an extra-small condom aimed at the adolescent market”.

Clever work, Durex. You’ve told your target market that you think its members are poorly endowed. Not that teenage boys are insecure about their anatomy or anything.

The Diary can see it now… “Please could I have some condoms, miss?” “Why certainly. Which ones?” “Er, Close Fit please.” “Oh, you mean the extra small ones?” Cue boy leaving shop.

And this after all the Government’s efforts to cut teenage pregnancy rates.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here