Tucking into a spam jacket (potato) at lunch, the Diary noticed that, in last week’s news story about Durex’s new international marketing director, Marketing Week’s reporter mentioned the launch of Close Fit – in our words “an extra-small condom aimed at the adolescent market”.
Clever work, Durex. You’ve told your target market that you think its members are poorly endowed. Not that teenage boys are insecure about their anatomy or anything.
The Diary can see it now… “Please could I have some condoms, miss?” “Why certainly. Which ones?” “Er, Close Fit please.” “Oh, you mean the extra small ones?” Cue boy leaving shop.
And this after all the Government’s efforts to cut teenage pregnancy rates.