Capital Radio’s alternative radio station Xfm has scrapped plans to appoint a creative advertising agency and has handed its &£1.7 million strategic communication business to Michaelides & Bednash. Michaelides & Bednash will handle all marketing and communications work for Xfm and appoint advertising agencies ad hoc. The agency was appointed following a three-way pitch that […]
Fashion company Austin Reed is expanding its sport sponsorship strategy to cover skiing, sailing and trekking, to promote its new Active Sports clothing range. A skiwear range will launch in autumn, followed by a nautical clothing and a trekking range next spring. The company launched a golfwear range earlier in the year. Austin Reed is […]
Baby Bio, the plant food brand owned by pbi Home & Garden – a subsidiary of pharmaceutical company Bayer – has appointed Mitchell Patterson Grime Mitchell to handle its creative business, thought to be worth more than £1m.
Surely nappy manufacturers need to look at the issue from “the other end”, so to speak (MW July 4). The number of new-borns may be on the decrease, but life-expectancy rates keep on creeping up. What about pensioner-pads for those embarrassing leaky moments when Terry Wogan catches you unawares and too much of a giggle […]
Generation Media has scooped the £1m account for HIT Entertainment, the independent production company that owns the rights to Bob the Builder.
The UK media hasn’t had much of a chance to compete with the international media giants. Only BBC Worldwide is making its presence felt. By Torin Douglas
The National Canine Defence League (NCDL) is considering changing its name for the first time in its 111-year history, as part of a shake up of its brand and identity. The charity, which campaigns for dog welfare-related issues and runs rehoming centres, has hired Corporate Edge to assess its corporate identity with a view to […]
Self-promotion isn’t such a bad thing, is it? We’re even told at school: “If you don’t sell yourself, you won’t get anywhere in life”. So, as is the Diary’s wont, here’s a story of self-promotion that may have gone a little too far… Surfing the Internet, looking for a copy of How to Write Scandal […]
The Government’s ‘blue sky thinkers’ seem to have drowned their common sense in a think tank. The only thing they don’t want to tax is their brains, says Iain Murray
The Institute of Directors believes fewer people should go to university, and more should take up trades. But the two complement each other, says George Pitcher
Ambient media has evolved from a fringe industry to one with a turnover of £100m in 2001, and while other media lose revenue, it continues to grow
Diageo GB has signed up as a corporate sponsor to the joint Scottish-Irish application to host UEFA’s 2008 European football championships. The deal is seen as so significant for the bid that an announcement will be made on Wednesday 24 July by Irish prime minister Bertie Ahern, in a ceremony at Diageo subsidiary Guinness’s Dublin […]
Fans of fly-on-the-wall documentaries have probably been watching The Secret Life of the Office, the programme about telephone car rental agency Holiday Autos, which has been described as a real-life version of acclaimed BBC comedy The Office. As marketers yourselves, you may be asking: “Where’s the exposure for the marketing department, headed by Joanna Pyshorn?” […]
As competition grows to attract sponsors, the rights holders, events and teams are having to provide more than just a few executive tickets in return for sponsors’ largesse. Sponsors, too, do not always provide only monetary assistance.
Tucking into a spam jacket (potato) at lunch, the Diary noticed that, in last week’s news story about Durex’s new international marketing director, Marketing Week’s reporter mentioned the launch of Close Fit – in our words “an extra-small condom aimed at the adolescent market”. Clever work, Durex. You’ve told your target market that you think […]