Xfm scraps plans to hire creative agency
Marketing WeekCapital Radio’s alternative radio station Xfm has scrapped plans to appoint a creative advertising agency and has handed its &£1.7 million strategic communication business to Michaelides & Bednash. Michaelides & Bednash will handle all marketing and communications work for Xfm and appoint advertising agencies ad hoc. The agency was appointed following a three-way pitch that […]