In what is believed to be the first case of its kind, a UK domain name registrar has issued High Court proceedings to halt the transfer of its domain name to a US company. Internetters launched the action following a decision by the National Arbitration Forum (NAF) – a body appointed by the Internet Corporation […]
COI Communications (COI) is to set up an affinity partnership unit in an effort to strengthen its sponsorship division. The new division, called partnership marketing, will be part of the COI’s sponsorship division, and will drive strategic partnerships with both commercial and non-commercial partners for various Government campaigns. The sponsorship division has run various partnerships […]
Sex is a powerful marketing tool. It has been used to sell products from ale to cheese, but many believe that using sexual imagery to sell brands not normally associated with sex is a cheap and tacky way of driving sales and can be detrimental
Michael Wolff, one of the best-known names in the corporate identity industry, has allegedly been “dismissed for gross misconduct” from The Fourth Room, according to a statement issued by the company. Marketing Week has tried and been unable to contact Wolff for a response to Tuesday’s (23 July) statement. The Fourth Room co-founder and managing […]
Footwear retailer Clarks is to reintroduce a Seventies logo for its Originals brand and latex materials that it used 40 years ago, in an effort to revamp the design of its shoes and create greater brand consistency. The company is launching a range of shoes in the autumn featuring the brand’s original latex sole. It […]
Avis Rent A Car has appointed Matt Andrews as UK director of sales and marketing. Andrews joins from American Express, where he was vice-president of sales, with responsibility for corporate card and travel services for UK and European customers. He replaces Grahame Gallagher, who has returned to his native Australia after three years with the […]
Allied Domecq Spirits & Wine has appointed Britvic Soft Drinks marketer Lizzie Pawsey to the new position of brand director for liqueurs.
Advertisers often claim that newspapers carry out insufficient research into campaigns. The NMA will be able to dispel that misconception, says Tim Jones
The Incorporated Society of British Advertisers (ISBA) is opposing a proposal to levy a “fat tax” on the advertising of processed and fatty foods such as Big Macs and Mars Bars. The proposal, presented to the Government by independent policy forum Demos, recommends that in order to combat obesity, a tax be levied on the […]
McDonald’s UK is to sponsor ITV show Popstars: The Rivals, the sequel to last year’s Popstars show, which produced the band Hear’Say. The show is due to air in the autumn. It is understood that the fast-food giant is paying between &£2.5m and &£3m for the sponsorship in a deal brokered between Granada Enterprises Commercial […]
COI Communications (COI) is to set up an affinity partnership unit in an effort to strengthen its sponsorship division. The new division, called partnership marketing, will be part of the COI’s sponsorship division, and will drive strategic partnerships with both commercial and non-commercial partners for various Government campaigns. The sponsorship division has run various partnerships […]
The Inland Revenue (IR) has appointed roster agency M&C Saatchi to handle the launch of new working tax credit, which will be introduced next year. The agency was appointed by IR last year to handle the department’s repositioning and give it a “user-friendly image”. The working tax credit campaign will be launched in September, backed […]
The Incorporated Society of British Advertisers (ISBA) is opposing a proposal to levy a “fat tax” on the advertising of processed and fatty foods such as Big Macs and Mars Bars. The proposal, presented to the Government by independent policy forum Demos, recommends that in order to combat obesity, a tax be levied on the […]
Forecourt Television (FTV), the company that provides television advertising on petrol station forecourts, has developed an improved screen that offers bigger and brighter images. FTV is marketing the new screen under the name Super Site and will begin rolling out the product in the autumn. The Moto Heston service area on the M4 is the […]
Soft, sexy, sensual images and subtle innuendo have long been used in advertising to sell certain kinds of products. And marketers of chocolate, lingerie and liqueurs have played the game making the most of out of a positive association between sex and the sensual delights of their products. But now other types of products, which […]