Dennis Interactive (DI), the multimedia arm of Dennis Publishing, has launched an IT portal, backed by an investment of more than £1m. The site, pcpro.co.uk, brings together the content and audiences of four of the UK’s leading IT brands: PC Pro, Computer Shopper, Computer Buyer and MacUser. It also integrates daily news from theregister.co.uk; over […]
Reckitt Benckiser (RB) is to axe its Harpic Liquid toilet cleaner range later this year and replace it with a new combined cleaning and air-freshener product, Harpic 2-in-1. RB claims Harpic 2-in-1 is a first for the industry, and the product is expected to be supported by significant advertising and marketing. Industry insiders say that […]
Environmental charity Friends of the Earth (FoE) has appointed former Refugee Council head of fundraising Alison Wallace as communications and fundraising director. She will head a team of 35 marketing, public relations and fundraising staff. Wallace, who joins FoE in September, has worked at the Refugee Council since 1999. Until January, she held the position […]
Dennis Interactive (DI), the multimedia arm of Dennis Publishing, has launched an IT portal, backed by an investment of more than £1m. The site, pcpro.co.uk, brings together the content and audiences of four of the UK’s leading IT brands: PC Pro, Computer Shopper, Computer Buyer and MacUser. It also integrates daily news from theregister.co.uk; over […]
Rachel’s Organic Dairy has appointed former Del Monte European marketing chief Neil Burchell to the newly created position of marketing director in an effort to drive sales of its branded products. The appointment is the result of Rachel’s splitting the sales and marketing director role, with incumbent David Stacey taking the sales position (MW April […]
COI Communications has split its standby advertising account between WCRS and Walsh Trott Chick Smith, stripping Ogilvy & Mather (O&M) of the business. The two agencies pitched for the account against Publicis and the incumbent. COI says the financial value of the account is impossible to estimate, as the agencies will be asked to create […]
Parties agree ‘amicable’ split after Advantage credit card fails to attract large customer base
Online marketing trade body the Interactive Advertising Bureau (IAB) has launched two initiatives to widen access to IAB materials and to make its activities more transparent. The first initiative is the Knowledge Bank, a free library of IAB’s most frequently requested material. This is the first time IAB has published its library. It is also […]
The Food Standards Agency (FSA) has condemned foods labelled as “diabetic” or “suitable for diabetics” as overpriced and of no real benefit for people with diabetes. The FSA says that this type of labelling should not appear on food products, as consumers see it is a stamp of approval and think that such food is […]
The Women’s Environmental Network is lobbying cosmetics companies to use clearer ingredient labelling on make-up products. But the health and beauty industry believes the status quo is adequate, says Sonoo Singh
BBC Worldwide, the BBC’s commercial arm, has appointed WARL Change Behaviour to handle a £1m global advertising campaign for its loss-making international news channel, BBC World. WARL pitched against BBC roster agency DFGW for the business. The incumbent, integrated agency Curio, was invited to pitch when the review began in June, but the agency ceased […]
British Gas is launching a £150m scheme to alleviate fuel poverty, in partnership with local authorities and five charities. The energy company is considering an advertising campaign, through BMP DDB, later this year to publicise the initiative, called the Home Essentials for Life Project (HELP). The joint initiative, which will target some of the UK’s […]
There was a time when people were convinced that witches existed. We now know this to be fantasy, much like companies’ profits argues Alan Mitchell
Bmibaby, the low-cost airline division of bmi british midland, has appointed Sue Underwood as sales and marketing manager. The appointment means that bmibaby can build its own marketing structure. Previously marketing for bmibaby was handled by bmi british midland’s marketing department. Observers claim this has hindered bmibaby’s growth and taken the bmi british midland team’s […]
Marketing communications boss returns to Far East, less than 18 months after Singapore recall