Rising crime leads to first TV campaign by CCTV company
Marketing WeekA close circuit television (CCTV) company has decided to cash in on rising consumer concern over the increasing number of thefts and burglaries by advertising its domestic security cameras on television for the first time. Micromark CCTV, owned by Bridisco, has appointed ad agency Inferno to create the advertising for a £200,000 trial in the […]