I’m not a big fan of taking issue with news stories. However, I have to correct the impression given in Marketing Week (June 20 ) that we managed to win and lose the £4m Cheestrings business within four months.
This is not something we are in the habit of doing, and the implication is demotivating to people who worked very hard to raise the quality of advertising that the brand has historically received.
We were appointed in January to develop a TV ad for Cheestrings. This appointment was on a specific project basis. We are proud of the work we produced, and this has helped Cheestrings to move ahead of its competitors as children’s favourite cheese snack. In looking to build on this success, we agreed with Golden Vale on most things – apart from money.
On this basis, we decided not to extend the relationship. I’m sure Quiet Storm will do a great job and we wish both parties all the best.
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