English Heritage marketing chief quits to go back to TBWA/London

English Heritage (EH) marketing director Russell Hopson has quit his job to return to advertising, taking a post at his previous agency TBWA/London.

Hopson joined the non-departmental government body, which looks after ancient monuments and historic buildings, from the Science Museum in February last year. He has presided over agency reviews for both advertising and direct marketing while at EH.

He worked as board account director at TBWA from 1998 to 2000 on Nissan and the Science Museum before switching to be marketing chief at the Science Museum.

Hopson appointed Clemmow Hornby Inge (CHI) to handle EH’s advertising account after a pitch against Fallon last year. While at TBWA, Hopson worked with Simon Clemmow and Johnny Hornby, who went on to form CHI.

While at EH Hopson created a direct marketing roster of five agencies earlier in the year (MW February 21). The agencies are Archibald Ingall Stretton, Leonardo, The Walledge Agency, Positive Thinking and White Water.

EH receives an annual &£115m grant from the Government and generates income from admission charges, retail, and catering. It has just received a multimillion pound grant to improve visitor centre facilities at Stonehenge and was due to unveil plans today (Wednesday).

Hopson was unavailable for comment.

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