Everton FC mysteriously parts company with head of marketing

Everton Football Club head of marketing Andy Oldknow has left the club suddenly. His departure came on the day that the club announced its new shirt sponsorship deal.

Oldknow joined Everton in December 2000 from the Football Association, where he was marketing manager.

Since arriving at the club, Oldknow has tried to modernise its marketing and created a five-year plan to foster cradle-to-grave support and revitalise the brand. He was also behind the hiring of the club’s first direct marketing agency, Huet & Company, and its first use of 48-sheet advertising, which ran in February.

Everton refuses to reveal the circumstances behind Oldknow’s departure and whether he has another job to go to. A spokeswoman says: “Oldknow’s contract was terminated by the club on July 17.” On the same day, the club announced a two-year sponsorship deal with Chinese mobile phone manufacturer Kejian. The &£1m deal, which includes the loan of a Chinese player, came about because former sponsor One 2 One aborted its sponsorship of the club after rebranding as T-Mobile. The new shirts will not be available until the end of August. In the meantime, the club will play with blank shirts.

In a separate move, Everton has signed Octagon to act as its sports marketing agent in South-east Asia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here